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Luna Flow

Hackathon Design

Case Study

Luna Flow

Hackathon Design

Case Study

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Luna Flow

OVERVIEW

LunaFlow is a wellness app designed to support individuals who menstruate, offering personalized exercise routines and wellness tips that align with the phases of the menstrual cycle.

Built in under 24 hours during WiCHacks ’24, LunaFlow was awarded “Best Accessible UI” and “Fan Favorite” for its user-centric design, which emphasizes ease of use and inclusivity through innovative features like AR and AI-driven recommendations.

ROLE

UX Designer, UX Research

March 2 - March 3 , 2024

Group Project

Project Focus

Project Focus

Based on a True Story 😎
The inspiration behind creating LunaFlow stemmed from recognizing the significant gap in the fitness app market concerning menstrual health and inclusivity. We observed that many existing fitness apps overlooked the unique needs and experiences of individuals who menstruate or experience menstrual cycle-related changes. This realization sparked the idea to develop an app that not only caters to these specific needs but also promotes empowerment, inclusivity, and holistic wellness.


Functionality

Functionality

The app prioritizes holistic wellness by offering tailored exercise routines and wellness tips that align with the different phases of the menstrual cycle. It encourages users to prioritize self-care, fitness, and overall well-being throughout their cycle by leveraging new-age technologies such as Augmented Reality (AR) and Artificial Intelligence (AI).

The app prioritizes holistic wellness by offering tailored exercise routines and wellness tips that align with the different phases of the menstrual cycle. It encourages users to prioritize self-care, fitness, and overall well-being throughout their cycle by leveraging new-age technologies such as Augmented Reality (AR) and Artificial Intelligence (AI).

Affinity Diagram

Process

Process

We brainstormed the idea through several iterations to find the best and most realistic combination of features to execute in less than 24 hours.
We designed the app using Figma.

Challenges we ran into…

Initial Spark!

Our initial idea was to cater to the needs of disabled individuals by creating an inclusive and accessible fitness app.

The Decision

During our ideation, we envisioned a wide scope of the application and were excited to see the app through completion. However, owing to the time constraints, we had to boil the scope down to one of the problems that all of us deeply resonated with - which was working our during our menstrual cycles.

Research

We conducted secondary desk research only to discover that this was lacking in existing applications.

Finally!!!

We utilized over 10 hours of our hackathon time in the research and design of that app. However, it did not turn out how we envisioned it because it was still too broad and sensitive to address in under 24 hours.

Achievement

Achievement

Achievement

We're actually pretty proud that we made a submission as we were on the verge of giving up after our first design idea did not work. But we somehow managed to push through and find a workaround in under 3 hours. So we are happy we have something to demo!

Designs

Designs

Figma Link

Reflection

Reflection

ADAPTABILITY
We learned the importance of refining broad ideas to fit within time constraints. By focusing on menstrual health features, we delivered a meaningful outcome that resonated with our target audience.

Feedback was crucial in refining our design, teaching us to stay flexible and open to change. This iterative process made our final product more user-centered and effective.

LEARNING FROM FEEDBACK

Facing setbacks with our initial concept nearly led us to give up, but we pushed through and created a functional prototype. This reinforced the value of resilience and quick problem-solving.

PERSISTENCE